Differentiation: Why +Club Matters                          

The + Club is a unique social impact initiative creating an effective and timely program to solve a problem that has yet to be solved. Unfortunately, whatever has been done to date in financial education is not working and the situation has gotten worse. The + Club seeks to create the first edutainment platform in financial literacy showcasing reputable sources with the following core differentiation elements:

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• Engaging not Boring: Utilize an edutainment approach to create and sustain student interest. Designed with a deep understanding on how social media and other societal factors compete for time and attention.

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• Community Sensibility: Avoid one size fits all mentality and custom design program with content that properly meets and addresses this underserved segment. Curated with practical and relevant knowledge with relatable community sensibility.                                                                                                                                                                

• Proper Messengers: Feature relatable Role Models and Instructors.

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• Multimedia: Apply the team’s expertise in Media, Technology, Finance and Education to successful design and implement an interactive, curated, and condensed offering reflecting the TikTok/digital competitive environment. 

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• Life Skills: Incorporate much needed Life Skills into the Financial Literacy curriculum. For teenagers, improved decision-making, time management, healthy living and social skills are equally and maybe more urgently important than some of the down-the-road topics covered in current financial literacy programs.

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To best summarize/visualize the +Club differentiation, please review the +Club’s Edutainment Experience:                                                                       

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